Product Details
Understanding Statistics and Market Research Data

Understanding Statistics and Market Research Data
By David Mort

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Product Description

An easy-to-use guide to the terminology, definitions and concepts associated with published statistics and market data.


Product Details

  • Amazon Sales Rank: #1380593 in Books
  • Published on: 2003-04-24
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 184 pages

Editorial Reviews

Synopsis
Users of published statistics and market data are faced with a confusing array of terminology, definitions, and concepts when trying to understand and analyse this data. This book provides an easy-to-use guide to these terminology, definitions, and concepts with brief explanations in each subject area. It covers all key statistical series and surveys produced by central government and international agencies, plus private sector surveys and research projects.

From the Back Cover
This guide offers support to anyone using statistics and research data on a regular or occasional basis by explaining specific indicators, classifications, terminologies, and sources in short, easy-to-understand entries. Users can dip into the guide whenever they are unsure about the meaning or scope of a specific statistical indicator or terminology, or are unclear about the nature of a specific survey or classification.
This excellent research tool concentrates on economic, business and demographic data, and conforms to internationally agreed classifications and techniques.