Product Details
Understanding Statistics and Market Research Data

Understanding Statistics and Market Research Data
By David Mort

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Product Description

An easy-to-use guide to the terminology, definitions and concepts associated with published statistics and market data.


Product Details

  • Amazon Sales Rank: #1623562 in Books
  • Published on: 2003-04-24
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 184 pages

Editorial Reviews

From the Back Cover
This guide offers support to anyone using statistics and research data on a regular or occasional basis by explaining specific indicators, classifications, terminologies, and sources in short, easy-to-understand entries. Users can dip into the guide whenever they are unsure about the meaning or scope of a specific statistical indicator or terminology, or are unclear about the nature of a specific survey or classification.
This excellent research tool concentrates on economic, business and demographic data, and conforms to internationally agreed classifications and techniques.