Product Description

The Fundamentals of Illustration provides an introduction to the key elements of illustration and takes the reader, step-by-step, through each stage of the creative process. It provides an understanding of design, print and production processes as well as software application. Encompassing all the specialist skills and knowledge required and their practical applications, the book also covers basic communication theory and creative strategies.

After a decade of catching up with technology, modern illustration is digitally literate and full of stylistic attitude. Today's illustrators work across a broad range of traditional skills and software and are much in demand. Recognising illustration as a freelance profession, The Fundamentals of Illustration explains best working practices appropriate to all industry sectors, including how to market and promote work effectively.

Accompanied by engaging visuals and examples from the world of professional illustration, The Fundamentals of Illustration offers a unique and comprehensive insight into every stage of the creative process, from generating ideas and interpreting briefs to successful execution.

Product Details

• Amazon Sales Rank: #22401 in Books
• Published on: 2005-10-10
• Original language: English
• Number of items: 1
• Binding: Paperback
• 176 pages

The Association of Illustrators Journal October/November
Lawrence should be commended for providing a valuable resource for our students and future generations of practitioners.

Grafik, November 2005
In fact it's quite hard to fault it.

About the Author
Lawrence Zeegen is an illustrator, educator and writer. Illustrating since graduating from the Royal College of Art, Zeegen's clients include major international newspapers and magazines, book publishers, design companies and advertising agencies. During the 1990s Zeegen was involved in establishing a number of illustration studios in London and in setting up one of the UKs truly contemporary illustration agencies.
Zeegen leads courses in Graphic Design and Illustration at the University of Brighton, UK. He has lectured and given papers nationally and internationally and has chaired conferences about contemporary illustration. He is a regular contributor to Computer Arts magazine and Digital Creative Arts.

Customer Reviews

informative read
As an new Illustration student I have found this book a brilliant reference. It is jam packed with interviews with illustrators from every field and work by these illustrators and many many more. It is full of useful legal tips, info on how to prepare a good portfolio and general background on illustration. Facinating for any illustrator studying.

Everything a designer could need to know!
This book is brilliant. It tells you everything you need to know from good communication to final print. As a student it has helped with ideas in generation from start to finish. So many handy tips too. A must have for any designer.

AMAZING BOOK
I read this from cover to cover, couldn't put it down. Packed with helpful information, fantastic full colour images (who wants to see an illustration or design book in black and white?), I would recommend this book to anyone interested in this kind of work - or indeed to those already in the illustration/design business!