Product Description

'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century.

With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available.

In simple, jargon-free language, it addresses such vital questions as:

* What is e-business and how does it fit into the corporate landscape?
* How should marketers adopt e-marketing and why?
* What are the processes and stages of developing an e-business strategy?
* What are the key issues you will face and how will you overcome them?
* What about legislation?
* Who is doing e-marketing and e-business well and badly?

'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points.

Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.


accessible and practical approach to a difficult subject
examples, models, screengrabs, exercises and a summary in each chapter
companion website to support the text (http://www.bh.com/companions/0750652934)

Product Details

• Amazon Sales Rank: #354703 in Books
• Published on: 2001-11-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 208 pages

From the Publisher
With the use of clear and concise text, packed with international examples, screen grabs, relevant models and checklists, eBusiness focuses on best practice and guides the reader through the planning process. The author covers all aspects of the current and emerging technologies and techniques including mCommerce and tCommerce, in addition to eCommerce and eMarketing.Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and to highlight key points. The book also features case studies from well-known global brands (such as IBM, Filofax, British Airways and FT.com), and is supported by a companion website which contains further case studies, revised contents, examples, models and hotlinks.An accessible, informative and practical guide to a crucial subject, eBusiness - A Jargon-free Practical Guide is essential reading for practitioners and students of eBusiness alike.

About the Author
James is a new media expert specialising in the strategic development and implementation of eMarketing and eCommerce solutions for a wide variety of organisations across many industries. His experience spans over five years and many projects including the development of transactional sites for the publishing industry, a well-known London entertainment venue and various major consumer brands. His knowledge of eCommerce is extensive and covers important aspects such as electronic catalogue development tools, databases, multi-currency, multi-lingual and multi-payment systems, security, fulfilment, taxation and legislation. As an active member of the Interactive Media in Retail Group (IMRG - www.imrg.org) - an industry association set-up to develop and promote eCommerce in Europe - and a regular contributor to various eCommerce forums, James can be found speaking at a variety of conferences on the subject of eCommerce and eMarketing. As a member of the Chartered Institute of Marketing and educated to degree level in marketing, James is highly committed to the ongoing education of other marketers, regularly presenting two Internet training courses entitled Marketing on the Internet and eCommerce for Marketers.

Customer Reviews

A superbly useful book!
I purchased this book while studying an e-commerce module on my degree course, and found it to be excellent. All the important topics are covered: e-Marketing, Customer Relationship Management, legal guidelines etc. Unlike some academic books on e-business, the advice given is very practical, and makes for an easy read. In fact, the book is written for those who wish to implement a website for their own business, but will suit business managers and students alike.
If you want a good, practical introduction to e-business, buy this book!