Product Details
Advertising: New Techniques for Visual Seduction

Advertising: New Techniques for Visual Seduction
By Uwe Stoklossa, Thomas Rempen

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Product Description

This unique compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance. Brimming with ideas and inspiration, this handbook of visual seduction will be a must-read for anyone working in advertising or involved in the business of communication.


Product Details

  • Amazon Sales Rank: #197890 in Books
  • Published on: 2007-01-22
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 274 pages

Editorial Reviews

About the Author
Uwe Stoklossa was born in Hesse, Germany, in 1975. He studied under Professor Thomas Rempen at the University of Essen, where he gained a degree in communications design, and now works as a freelance copywriter and designer. This is his first book.