Product Details

• Amazon Sales Rank: #192815 in Books
• Published on: 2002-08-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 240 pages

Synopsis
In what is poised to be the seminal text on advertising, one of the US's most respected advertising and media critics offers a fascinating look at the 20 ads in the 20th century that have most shaped our buying decisions, our culture and global language. James Twitchell, preeminent scholar and author of the classic Adcult USA, deconstructs the ads that have most profoundly influenced our culture and marketplace, ads that have become signposts in our modern canon of consumerism. From Listerine's campaign of terror about halitosis to Nike's command to "Just Do It", he examines the geniuses behind the ads and how and why they have indelibly entered our popular lexicon.

Customer Reviews

A fantastic book!
Although it sounded like an interesting book, initially I bought it with low expectations; I generally find that books written about adverts are poorly written and rather shallow. BUT, this book blew me away!! Twitchell is not only brilliant and insightful, but also a fantastic writer (it was only once I looked closer that I saw he is also a professor of English literature). The introduction alone is one of the most mind blowing, deep, and insightful things I have ever read about the nature of advertising/branding. The rest of the book was also fabulous - I could not put it down. I cannot recommend this book highly enough.