Product Description

The last twenty-five years have seen profound changes in the field of graphic communication. One by one, the old certainties about the techniques and pruposesof graphic design have been questioned and torn apart. With the international take-up of the new technology in the 1990s, there was an explosion of creativity in graphic design, as designers and typographers reassessed their role, jettisoned existing rules and forged experimental new approaches. Graphic work became more self-expressive, idiosyncratic and sometimes extreme. No More Rules tells this story in detail, breaking down a broad and sometimes confusing field of graphic design activity into key developments and themes, such as the American new wave; punk and its aftermath; deconstructionist theory and design; the digital type revolution; typography grunge; graphic authorship and graphic agitation; retro and the vernacular; and recent new conceptual approaches to design. Each theme is illustrated by significant examples of work produced between 1980 and 2000 that have changed the way in which designers and their audiences think about graphic communication.

Product Details

• Amazon Sales Rank: #165755 in Books
• Published on: 2003-11-03
• Original language: English
• Binding: Paperback
• 192 pages

Review
The latest effort from design guru Mr Poynor is as studious as you'd expect... There are no half-measures with this book-as you'd expect from a critical analysis, it's the words that are the really important thing here. --Grafik

Review
No individual has worked harder at improving the perception and understanding of graphic design than Rick Poynor. ...Poynor eases us through the theoretical forest with lucid prose and his profound knowledge of the history of graphic design. ... His book is an intensely readable appraisal of how postmodern thought and practice has moulded graphic design and brought about the rupture that has resulted in their being two graphic designs. The book is admirably designed by Kerr Nobel.

About the Author
Rick Poynor founded Eye magazine in 1990. He is also a columnist for Print magazine in New York and has written about visual culture for Frieze, Domus, Blueprint, I.D., Metropolis, Adbusters and the Financial Times. His books include Typography Now (1991), Typographica (2001), and the essay collection Obey the Giant: Life in the Image World.