Product Description

Aimed at students studying for a first degree, this book is a fascinating introduction to visual communication, including graphic design, advertising, editorial, new media, film and television - in fact, any discipline that seeks to convey a message through text and images. A practical guide that also touches on visual theory, this book describes the business of visual communication and explains how to build a strong communication strategy and use words and pictures effectively to connect to the intended audience. The book is illustrated throughout with up-to-date examples of best practice from around the world that help to put visual theory into context. Summary boxes at the end of every chapter make it ideal for revision and reference.

Product Details

• Amazon Sales Rank: #42497 in Books
• Published on: 2008-08-11
• Original language: English
• Number of items: 1
• Binding: Paperback
• 240 pages

About the Author
Bo Bergström has extensive experience in visual communication. He is responsible for courses at design schools and universities, conducts workshops for photographers and journalists, leads seminars for industry and is also a consultant. He has written six books and has been awarded many prizes for his work in communication.

Customer Reviews

Essentials of Visual Communication
At last! A book about the entire work in visual communication, message,
design, image and interplay between text and picture. Written in an
inspiring, pedagogical, experienced and personal voice. My students will
appreciate it a lot because it will inspire them to devevelop and help them to grasp the context of what it means to make a career as
successful communicators.

Per Lundgren, lecturer and researcher, Karlstad University, Sweden

Great Book
One of the great communication design books I ever had. Very systematic, precise and well organized.

Has it all!
Our market covers the greater part of this world, and so does this book! The book covers A-Z on visual communication in a way which suits all markets and companies. Just from looking through the book briefly it is obvious this book will be used a lot, maybe even on a daily basis. Whatever you are looking for - this is the place where you will find it.

A C Emanuelsson
Trademark Manager, Inter IKEA Holding Services S.A.