Product Details
Another One Bites the Grass: Creating International Ad Campaigns That Make Sense (Adweek Book)

Another One Bites the Grass: Creating International Ad Campaigns That Make Sense (Adweek Book)
By Simon Anholt

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Average customer review:
A fascinating study of the role of language and culture in international communications.

Product Details

  • Amazon Sales Rank: #86117 in Books
  • Published on: 2000-02-08
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 336 pages

Editorial Reviews

Review
"Thought provoking, funny and hair–tearing." (Campaign, 19th December 2000)

Robert Hancock, Director of Communications, Pillsbury UK Ltd
"At last, here's a really intelligent approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands, global marketing, and global communications."

Adrian Vickers, Founder/Partner, Abbott Mead Vickers BBDO
"In an irreverent, finely argued, and entertaining assault on conventional wisdom, drawing on his considerable experience of working in the business, the author proposes thought-provoking new ways to survive and prosper in the international advertising jungle."

Customer Reviews

That Anholt really knows his turnips.5
If you want to avoid (or be aware of) the pitfalls associated with marketing/branding across different cultures, then this is definitely the book for you.

Entertaining and highly readable.5
A penetrating and authoritative perspective from someone with a real understanding of international markets. Entertaining and highly readable, it's a "must-read" for students who wish to understand what "international" really means. Essential reading for anyone who needs to know how to make international campaigns work effectively.

Will help all language professionals5
Excerpt from the review by Michael Benis originally printed in the Bulletin of the Institute of Translation and Interpreting

...this really is an extraordinary book, not least of all because its structure practises what it preaches... Provocative, amusing and closely argued, this book will help all language professionals working in fields where style is as important as content, stimulating them to think differently about the way they work and what they may hope to achieve. I can also imagine many succumbing to the temptation to present it to their clients, hoping that where they may have found it difficult to get the message across Simon will succeed. After all, it's a seductively argued book and a very good read.