 | Influence: The Psychology of Persuasion by Robert Cialdini
Buy new: £5.99 / Used from: £4.99 A very good book on the distinctions of influence.
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 | The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout
Buy new: £6.39 / Used from: £3.27 The principles behind brand positioning.
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 | The 22 Immutable Laws of Branding by Al Ries
Buy new: £6.69 / Used from: £3.29 Branding
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 | The 22 Immutable Laws of Marketing by Al Ries
Buy new: £6.69 / Used from: £3.00 Marketing
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 | The Fall of Advertising and the Rise of PR by Laura Ries
Buy new: £6.74 / Used from: £4.15 PR vs Advertising
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 | Persuasion Engineering: Sales and Business, Sales and Behaviour by Richard Bandler
Buy new: £26.99 / Used from: £28.13 The best book on sales techniques involving language
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 | The Psychology of Selling by Brian Tracy
Buy used from: £7.67 Good introduction to sales
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 | Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere by Brian Tracy
Buy new: £5.99 / Used from: £4.06 Read after psychology of selling
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 | Public Relations Handbook (Media Practice (Paperback)) by Alison Theaker
Buy used from: £16.50 Intro to PR
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 | Planning and Managing Public Relations Campaigns: A Step-by-step Guide (PR in Practice) by Anne Gregory
Buy new: £16.19 / Used from: £12.49 Intro to PR campaigns
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