Product Description

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.

Product Details

• Amazon Sales Rank: #144493 in Books
• Published on: 2004
• Original language: English
• Binding: Paperback
• 984 pages

About the Author
Bob de Wit, Maastricht School of Management, The Netherlands & Ron Meyer, Rotterdam School of Management, Erasmus University, The Netherlands

Customer Reviews

Change your strategy and get it!!!
After having done two previous years without this book, everything became much clearer for me when I had this book in my posession. Everything is discribed very clearly and in a simple to read language. Not like Mintzberg's: The strategy Process.
A very good buy

A book that may be of strategic importance to your career
The best strategists in history, from Alexander the Great to Richard Branson, have been free thinkers - and the best strategies are always unconventional. This book encourages the reader to step away from the usual academic dogma and adopt a style of independent, tactical thinking that fosters good, classical strategy in a modern context.

Thoroughly Engrossing and Stimulating
This book not only offers a comprehensive introduction to the vast area of strategic decision making, but leaves one gasping for more. Clear and concise chapters that bring to life the the paradoxes from the page, and leads one to a glimpse in the mind of the international stategy manager.