| Cliff Bowman is a Professor of Strategic Management. After graduating, Cliff joined Shell UK in marketing and sales. He then moved to the UK Civil Aviation Authority as an economist, where he worked in airport planning and airline economics. He teaches strategy across Cranfield MBA and Executive Programmes. His research has addressed issues of strategy process, top team commitment, competitive strategy and corporate advantage. | ||
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| Strategy in Practice
by Cliff Bowman £47.99 | The Essence of Competitive Strategy (Essenc...
by David Faulkner £22.99 | Competitive and Corporate Strategy
by Cliff Bowman |
Cliff Bowman books
