| Blue Ocean Strategy is a corporate strategy and bestselling business book written by Professors W. Chan Kim and Renée Mauborgne, of INSEAD. Blue Ocean Strategy is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000). | ||
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| Blue Ocean Strategy: How to Create Uncontes...
by W. Chan Kim £13.36 |
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W. Chan Kim and Renée Mauborgne )
