Egn Webcraft is a Somerset based web consultancy offering a range of search engine marketing services to help businesses extend their market reach with visible, capable websites.
Search Engine OptimisationAchieve prominent rankings using ethical organic techniques. Build reputation and credibility. Long term benefits with minimal additional effort. Natural growth and expansion.
Pay Per Click AdvertisingGet immediate high rankings. Target pre-qualified customers. Build brand awareness. Control budget, visibility, audience location and timings. Monitor clicks. Measure ROI.
Website DevelopmentReach, engage and retain visitors by maximising usability and accessibility. Adopt best-practice web standards for stability and future-proofing. Build customised, data-driven applications.
With high search engine visibility you are delivering your message into a marketplace of hundreds of millions of people and, most importantly, you are reaching the ones that count – the ones that have sought you out. They are already interested, they are pre-qualified, they are much more likely to convert into customers.
But attracting targeted visitors to your site is only half the battle. Keeping them there is the other half.<.p>
Web usability is all about providing an efficient and effective journey through your website so that visitors can easily find whatever they’re looking for and make informed decisions.
Web accessibility is making sure that usability extends to the widest possible audience. That includes disabled and disadvantaged people. To deny them such access would be discriminatory and preclude a potentially significant proportion of your marketplace.
Successful search engine marketing is achieved through a blend of website visibility and capability.