Product Description

"The Whole Brain Business Book" is the long-awaited culmination of Ned Herrmann's highly respected and extensive research and testing. In it, he presents his four-quadrant model of the brain and the corresponding thinking styles: logician, organizer, communicator, and visionary. Most people and organizations, he demonstrates, are stuck in a "brain rut" because their work is dominated by just one mode. Through highly practical explorations and exercises, he shows individuals and organizations how to harness the power of the whole brain. Readers will use "The Whole Brain Business Book" to expand their own thinking styles - to create and manage Whole Brain Teams - and to introduce new levels of flexibility and innovation into the corporate culture. It will show them how organizations like DuPont and GE use their "whole brain" orientation to thrive and profit in times of chaos - and it will help them to do the same.

Product Details

• Amazon Sales Rank: #90157 in Books
• Published on: 1996-04-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 334 pages

From the Author
My book offers eyepopping revelations of business thinking
This is my third book on Brain Dominance Technology. It summarizes amost 20 years of research and application of whole brain technology to business. It is a data based book utilizing an active data base of over 100,000 profiles of business people in over 200 occupations in 10 countries and 7 languages. The focus of the book is entirely business oriented. Key topics include thinking styles, management styles,communication,productivity, team formation,male/female issues, creativity,strategic thinking, the thinking preferences of 773 CEO's from 6 countries, organizational change, "out of box"thinking, entrepreneurship, reclaiming your lost creativity, M.B.A.'s vs the creatives, managing financial crisis, and breaking down the barriers to whole brain growth. The book provides a refreshing new way of understanding yourself and your company. It descibes ways of breaking out of the "box" created by overreliance on one or two styles of thinking. It provides ways of optomizing your leadership and followership styles.

Customer Reviews

A "must read" for any business person!
Ned Herrmann's Whole Brain Business Book is one of the most useful business books to appear in a decade. Use of the whole brain model to align people's thinking style preferences with their work may be the single most powerful way businesses can increase productivity without increasing costs.

Mr. Herrmann's conversational style and "whole brain" teaching approach make the book highly readable. The book reviews the history of business in this country in terms of the kinds of thinking valued during each era. More importantly, it predicts the shift that must take place in business thinking in order to compete effectively in the growing global economy in decades to come. Effective team functioning and creative, strategic thinking are enormously important to business today. The Whole Brain Business Book tells how to maximize both.

The four quadrant model developed by Ned Herrmann is a powerful tool. The Whole Brain Business Book describes how to use it. Because the model was developed while Mr. Herrmann was working at GE, for use by business, and because it is physiologically based, it is more acceptable to many business people than many similar organizing constructs available today.

With this book Ned Herrmann provides individuals and companies with a tool to enhance understanding of themselves and others, take the emotional charge out of differences, and increase individual and team effectiveness. Unlike many business books whose ideas are good in the abstract, but difficult to make concrete, Mr. Herrmann provides simple graphics which make the ideas easy to remember and use. Examples include the Communication Walk-Around Exercise and the Whole Brain Delegation Walk Around Model.

Anyone working at any level in business should read The Whole Brain Business Book. Incidentally, it will improve your personal relationships as well. You will never look at yourself or others in quite the same way!

Sharon Eakes & Hal Williamson of Hope Unlimited, LLC