Product Description

This title shows how to convert any idea into a convincing business plan - the necessary first step to launching a thriving enterprise. Today's entrepreneurs are driving a new era of global transformation and growth. But before they can turn ideas into profitmaking ventures, they must craft a business plan that crystallizes and legitimizes those ideas to customers, key talent, and investors. "Business Plans That Work" details a strategic, step-by-step approach to creating, adapting, and writing a solid but flexible business plan that will sell your idea and help you make it a reality.Whatever stage you are at in the growth of your business, this no-nonsense guidebook will show you how to: determine what to include in each plan, why, and for whom; recognize and avoid common pitfalls in creating a business plan; and, use the proven "Timmons Model" to analyze potential opportunities. More than just a tool to raise seed capital, a well-written business plan provides an entrepreneur with strong insights into "the idea," and a powerful head start on turning that idea into an enterprise. "Business Plans That Work" shows how to write, adapt, focus, and revise a business plan that will secure capital and attract top-flight talent as it helps you assess the strength of your opportunity and provides invaluable insights into what you need to do to make it work.Jeffry A. Timmons, D.B.A., is the Franklin W. Olin Distinguished Professor of Entrepreneurship at Babson College and author of the Inc. top ten book New Venture Creation. Andrew Zacharakis, Ph.D., is the Paul T. Babson Term Chair in Entrepreneurship at Babson College. Stephen Spinelli is the founder of Jiffy Lube International and director of Babson's Arthur M. Blank Center for Entrepreneurship.

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Product Details

• Amazon Sales Rank: #403211 in Books
• Published on: 2004-05-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 128 pages

Review
"Jeffry Timmons is "one of the two most powerful minds in entrepreneurship in the nation." -Success magazine; Steve Spinelli is the " 'Top Gun' for business start-ups." - Success magazine"

From the Back Cover

[BACK COVER]

[CATEGORY] Small Business

[HEAD] How to Convert Any Idea into a Convincing Business Plan--The Necessary First Step to Launching a Thriving Enterprise

Today's entrepreneurs are driving a new era of global transformation and growth. But before they can turn ideas into profitmaking ventures, they must craft a business plan that crystallizes and legitimizes those ideas to customers, key talent, and investors.

Business Plans That Work details a strategic, step-by-step approach to creating, adapting, and writing a solid but flexible business plan that will sell your idea and help you make it a reality. Whatever stage you are at in the growth of your business, this no-nonsense guidebook will show you how to:

• Determine what to include in each plan, why, and for whom
• Recognize and avoid common pitfalls in creating a business plan
• Use the proven "Timmons Model" to analyze potential opportunities

More than just a tool to raise seed capital, a well-written business plan provides an entrepreneur with strong insights into "the idea," and a powerful head start on turning that idea into an enterprise. Business Plans That Work shows how to write, adapt, focus, and revise a business plan that will secure capital and attract top-flight talent as it helps you assess the strength of your opportunity and provides invaluable insights into what you need to do to make it work.

Jeffry A. Timmons, D.B.A., is the Franklin W. Olin Distinguished Professor of Entrepreneurship at Babson College and author of the Inc. top ten book New Venture Creation.

Andrew Zacharakis, Ph.D., is the Paul T. Babson Term Chair in Entrepreneurship at Babson College.

Stephen Spinelli is the founder of Jiffy Lube International and director of Babson's Arthur M. Blank Center for Entrepreneurship.

About the Author

Jeffry A. Timmons, Ph.D. (Greenfield, MA) is a professor of entrepreneurship at Babson College and the author of New Venture Creation.

Andrew Zacharakis, Ph.D. (Bedford, MA) is an associate professor of entrepreneurship at Babson College.

Steve Spinelli, Ph.D. (Longmeadow, NH) is the founder of Jiffy Lube International and director of Babson College's entrepreneurship program.

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Customer Reviews

Best small book on step-by-step Business Plans
This small book does a splendid job in explaining the business planning process more simple and uncomplicated than most books on business planning that often are too comprehensive and detailed - sometimes probably creating "paralysis by analysis" for the users.

The approach is a practical step-by-step procedure with the same specific case study throughout the book ("FireFly Toys"). At the end of the book, there's an alternative case study - including Powerpoint presentation - on another industry ("Fossa Medical"). Both case studies' 4-page executive summaries should inspire each and every manager to present his venture or business in this concise and exemplary manner...

It is indeed a no-nonsense guidebook and I especially like the small critical comments that the authors have inserted in the margins (as speech balloons).

Being a corporate strategist, I spend most of my time working with strategic issues including business plans. So I read a book on this topic with a subtle skepticism. But it was a pleasant surprise ;-)

Thus, I can highly recommend this easy-to-read 183-page book.

Peter Leerskov,
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business