Product Details
Marketing: An Introduction

Marketing: An Introduction
By Rosalind Masterson, David Pickton

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Product Description

Marketing: An Introduction offers the first year undergraduate student all the preliminary information needed for an Introductory Marketing module. With strong pedagogic content to support and enhance learning and a European outlook, Marketing: An Introduction is an attractive alternative to traditional comprehensive texts. Its student friendly approach provides clear and accessible introductions to marketing ideas, whilst challenging the reader to apply these concepts as they work through the textbook. The numerous Insights, Activities, Focus Boxes, Cases and Questions help to bring marketing to life as a contemporary and engaging topic.

Product Details

  • Amazon Sales Rank: #216439 in Books
  • Published on: 2004-03-01
  • Original language: English
  • Binding: Paperback
  • 550 pages

Editorial Reviews

About the Author
Rosalind Masterson is a Senior Lecturer at De Montfort University Business School. David Pickton is the Principle Lecturer at De Montfort University Business School.

Customer Reviews

Revision made easy5
I bought this book to help me revise my marketing module at university. If it wasnt for this book I dont think I would ever have started my revision. The chapters are clearly marked and ties in perfectly with well structured lecture notes. It starts very gentley and goes in depth into each area of research without drowning the reader with too much information or starving the reader of needed knowledge. If you are taking marketing at uni, definately buy this book. Its a bit pricey but worth every penny. Trust me, you wont regret it!

Worth Getting4
I'm a university student and one of my modules was a marketing one. This book is very clear and is worth getting as it does exactly what the title says and that is to introduce you to marketing. Although it is a good starting book by no means use it as the only one. Other authors worth looking into are Palmer (2004) An Introduction to Marketing. Pickton et al (2004) Intergrated Marketing Communications and Brassington et al (2002) Principles of Marketing. Hope that helps.