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SME's and European Integration: Internationalisation Strategies (Routledge Studies in the European Economy)
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| List Price: | £100.00 |
| Price: | £90.12 |
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Product Description
In easily accessible language, this book analyses the impact of Economic and Monetary Union on Small and Medium sized enterprises (SMEs) in Europe. This overarching and widely researched study explains in a jargon-free manner the mechanisms of EMU and it's likely effect on SMEs. The book then goes on to explain and examine the results of seven case studies in Germany and France. Answers to many questions that have arisen over the years regarding SMEs and European integration can be found in the pages of this study. In a remarkably well-written and researched book, Birgit Hegge has succeeded in bringing together two interesting areas of research in an original and insightful manner. This book will be incredibly useful as a background reference for international economics and business students at an advanced level. The evidence and conclusions of this book will also, no doubt, make extremely interesting reading for European Policy makers along with those involved in European business.
Product Details
- Amazon Sales Rank: #1887435 in Books
- Published on: 2002-05-09
- Number of items: 1
- Binding: Hardcover
- 216 pages
Editorial Reviews
Synopsis
In easily accessible language, this book analyses the impact of Economic and Monetary Union on Small and Medium sized enterprises (SMEs) in Europe. This overarching and widely researched study explains in a jargon-free manner the mechanisms of EMU and it's likely effect on SMEs. The book then goes on to explain and examine the results of seven case studies in Germany and France. Answers to many questions that have arisen over the years regarding SMEs and European integration can be found in the pages of this study. In a remarkably well-written and researched book, Birgit Hegge has succeeded in bringing together two interesting areas of research in an original and insightful manner. This book will be incredibly useful as a background reference for international economics and business students at an advanced level. The evidence and conclusions of this book will also, no doubt, make extremely interesting reading for European Policy makers along with those involved in European business.
Customer Reviews
Europe and SME's specific book
Having reading this book, I found it quite interesting for a phd post-publication.
The author gives a good description of theory on internationalisation. Maybe the industry studied is a little specific (chirurgical instruments) but it deserve quite well the purpose of the author. I do recommend this book for anyone interested about the european economic integration process.
