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Are Books Different?: Marketing in the Book Trade
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| Price: | £10.95 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Product Description
This study explores the arguments for and against the retail price maintenance of books in the UK, outlining the meaning of marketing in the book trade and external attitudes.
Product Details
- Amazon Sales Rank: #504505 in Books
- Published on: 1993-10-30
- Original language: English
- Binding: Paperback
- 176 pages
