Product Description

Marketing Literature is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Helen Fielding's Bridget Jones's Diary, Louis de Bernières's Captain Corelli's Mandolin, Philip Pullman's His Dark Materials and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change. A must for all students of publishing history and contemporary writing, and for all those interested in finding out more about the success of their favourite books.

Product Details

• Amazon Sales Rank: #882930 in Books
• Published on: 2007-10-11
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 240 pages

David Finkelstein, Research Professor of Media and Print Culture, Queen Margaret University, Edinburgh
'Claire Squires has written a fine work on contemporary UK publishing and marketing. Her clear, superbly engaging analyses of the histories behind recent bestseller adds immeasurably to our understanding of contemporary publishing structures and book promotion activity. It deserves to be required reading for those keen on learning how books and authors make their way through today's complex literary marketplace.'

David Finkelstein, Research Professor of Media and Print Culture, Queen Margaret University, Edinburgh
'Claire Squires has written a fine work on contemporary UK publishing and marketing. Her clear, superbly engaging analyses of the histories behind recent best-sellers adds immeasurably to our understanding of contemporary publishing structures and book promotion activity. It deserves to be required reading for those keen on learning how books and authors make their way through today's complex literary marketplace.'

Peter Straus, literary agent
'A timely, thoughtful, brilliantly researched and extremely clearly written account of the importance of marketing within contemporary publishing. Utilising a breathtaking variety of oral and written sources, Squires displays invaluable knowledge of and insight into the sometimes byzantine publication strategy of the trade publishing industry. If it is true that the quality most sought after in a publisher is hindsight then this book can help provide all those connected with or interested in contemporary literary fiction with a sense of this very precious resource.'