Product Description

Publishing is a rapidly changing business, and this comprehensive reference is right in step - covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practising professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.

Product Details

• Amazon Sales Rank: #119323 in Books
• Published on: 2010-01-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 384 pages