Product Details

• Amazon Sales Rank: #262881 in Books
• Published on: 2002-09-17
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 320 pages

Peggy Whitman, President, Society of Incentive & Travel Executives (Back of Book Endorsement)
It's the how-to that's a must-do for the meetings, incentive, and event planning industry.

Susan Fenner Ph.D, Manager, Education and Professional Development, International Association of Administrative Professionals (IAAP)(Back of Book Endorsement)
Written for anyone who has to prepare dynamite meetings and special events...a must-have desktop reference.

Leslie McNabb, Senior Manager, Event Planning, Scotia Capital (Back of Book Endorsement)
This book has it all! It's the key that unlocks the mystery behind event planning.

Customer Reviews

Packed With Knowledge!
Planning a corporate party or special event? Don't lift a finger until you've read The Business of Event Planning. In this highly practical book, author Judy Allen covers every aspect of the process in exhaustive detail. Allen, an author, writer and experienced event planner, contends that events are more than just feel-good activities. Events, she says, must be staged as strategic tools with return-on-investment potential. If you want to know how, she covers all the basics. Even though the book is geared toward large events, the principles can be applied to functions of any size. Allen includes details of proposal writing, itineraries, contract negotiations, fee setting, high tech applications and security concerns in a post-September-11 world. We recommend this logistical guide to corporate staffers or event planners who want to master the fine details.