Product Description

Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. The expanded, updated Second Edition includes entirely new chapters on the role of information technology in the event process, the economic impact of events, and the strategic marketing of events.

Product Details

• Amazon Sales Rank: #1157797 in Books
• Published on: 2002-02-04
• Original language: English
• Number of items: 1
• Binding: Paperback
• 416 pages

Customer Reviews

A good book about special events in Australia
I quite liked this book which is well laid out and has good diagrams and charts. It contains lots of useful information about special events, but what is not obvious from the cover is that is very orientated towards Australia. There are number of good case studies about Australian events, but you have to draw your own conclusions about how to use the material if you are somewhere else.

The book is quite easy to follow and is not at all heavy-duty or hard going. However, it doesn't go into too much depth about the events business itself, and as a student, that would have been useful for me. Also the book doesn't encourage you to look elsewhere for material, unlike the one by Shone (A) and Parry (B) (which suggests things like weblinks).

Overall, this is a good book, but it has a few drawbacks for non Australian users, even though you can adapt a lot of the material, especially the general techniques and approaches to whatever event you yourself are organising. Having said that I thought it was much more useful than the books by Goldblatt (JJ) which tend to be very descriptive.