Product Description

Everyone knows that children are spending too long in front of screens each day, whether they are watching TV, surfing the web or playing with gameboys. The book explains: - the health risks - physically, mentally and socially; - how to read the signs that reveal the impact that screen time is having on your child; - practical strategies for getting your child to limit their screen contact; - how to make their viewing more positive; Packed with tips for getting kids away from screen reality and helping them live a happier more vital life, this is essential reading for ALL parents.

Product Details

• Amazon Sales Rank: #553393 in Books
• Published on: 2005-08-25
• Original language: English
• Binding: Paperback
• 256 pages

About the Author
Teresa Orange has had a successful career in advertising and market research. She is an industry spokeperson on advertising and marketing to children, and has worked with brands such as Hasbro, Mattell, Disney, Kraft and Kellogg's. She is an expert qualitive researcher with an in-depth understanding of childhood development, childhood emotions and the relationship children have with brands and advertising.

Louise O'Flynn is a communications professional who has had over 20 years' experience working with the national media. She currently works as a freelance writer and media consultant. Among other subjects, she has researched and written a number of publications on children and the use of mobile phones. Previously, she was Director of Public Affairs at Camelot, where she was in charge of the successful communications campaign for the second lottery licence.

Customer Reviews

Matter of Fact and common sense
I have been reading this book in 5 - 10 minute 'windows' of time, whilst running around after 3 children, and it is easy to read under such circumstances. No long tedious paragraphs, but bright quick ideas and cartoons. The authors have hit the tv/video/dvd dilemma on the head - all parents love them, but we need to restrain ourselves! The advice given is sensible, practical and easy to follow: they are not suggesting that we ignore all media sources, merely use them to our advantage and for the future advantage of our little darlings. I am planning to give this to all good friends for Xmas! Highly recommended.

A Great Help in Parental Conundrums
White and co-author have managed to simplify the hard choices involved in dealing with children and TV. Their realism and common sense attitude is to be applauded. A great guide!

Model Solutions For a Modern Problem
Buy this book for practical help on teaching your child responsibility in a world where the media has an almost overwhelming effect on our lives. Todays parents are the first generation to have to deal with the emphasis on modern media. Essential reading dealing with early television watching and and on through potential problems later on in childhood.