 | Being Digital by Nicholas Negroponte
Buy used from: £0.01 The Book That Started it All (for me)
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 | The Cluetrain Manifesto by Rick Levine
Buy used from: £0.76 This book will always be relevant
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 | Don't Make Me Think!: A Common Sense Approach to Web Usability by Steve Krug
Buy new: £12.46 / Used from: £9.90 Such a well designed and written book about usability in its widest sense
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 | The Design of Sites: Patterns for Creating Winning Websites by Douglas K. van Duyne
Buy new: £21.49 / Used from: £19.99 Never let a client see this book - contains all the secrets of web design
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 | Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin
Buy new: £6.48 / Used from: £4.71 The 'Seth' book that started it all
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 | Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck by Dan Heath
Buy new: £4.98 / Used from: £2.95 Which ideas are going to stick and why - brilliant
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 | A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink
Buy new: £5.48 / Used from: £3.31 Why creative brains are so important to business (and the world)
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 | Dark Angels: How Writing Releases Creativity at Work by John Simmons
Buy new: £5.99 / Used from: £1.97 A really inspiring book about writing like a human at work
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 | Understanding Comics: The Invisible Art by Scott McCloud
Buy new: £8.19 / Used from: £7.04 Much lauded, and rightly so, if you think comics aren't relevant. You need this more than anyone.
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 | The Book of Gossage: A Compilation-Which Includes "Is There Any Hope for Advertising?" by Howard Luck Gossage
Buy used from: £51.38 Expensive and only availible second hand - but worth every penny - classic
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