Product Details

• Amazon Sales Rank: #777356 in Books
• Published on: 1974-04
• Original language: English
• Binding: Paperback
• 14 pages

Customer Reviews

The Meaning of Mod
This is a classic piece on Mod subcultural style, produced at the Birmingham University Centre for Contemporary Cultural Studies in the early 1970s. It is an academic text which analyses the ways in which Mod subculture borrowed objects from consumer culture (clothes, haircuts, scooters) and transformed their meaning as they were reworked into a new stylistic ensemble.

This was a groundbreaking study at the time and is still fresh and interesting. Your previous review misunderstands what the concern of this book - it is certainly not a 'student's piece of coursework'

There is more to style than this
I am very interested in the style of Mods and have been for around 25yrs.I'm particularly interested in the style of the early Mods . This "book" tends to concentrate on what Mods did and their impact in the newspapers which most of us already know.You'd be better reading MOD;A British Pheneomenon , which will give you far more info than the 10 pages or so contained in this "volume".Dick Hebdige is a good source and you can read one of his longer reports in the Sharper Word by Paolo Hewitt which is an excellent mod anthology, however Style of the Mods is a far more expensive book at 66p a page.

NOT VERY GOOD FOR A NEW MOD.
THE BOOK IN QUESTION IS ACTUALLY PIECE OF COURSEWORK DONE BY A STUDENT IN THE 1970'S. IT ISNT REALLY A GOOD BOOK IF YOUR JUST GETTING INTO THE SCENE. IF YOU ARE ALREADY A WELL ESTABLISED MOD THOUGH IT IS WELL WORTH OBTAINING.