Product Details

• Amazon Sales Rank: #108242 in Books
• Published on: 2006-09
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 224 pages

Synopsis
As more and more conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. Here is a book that provides a comprehensive overview of these revolutionary new techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.

Customer Reviews

All's well that ends well
Advertising might be dead, it's never been this kicking as in this book. This is not a book from a guy who likes to read his own writing. It has some text, but luckily all brought down to the bare essentials. Some very interesting theories and hands-on tips about the brightest kid in advertising class nowadays; guerilla advertising. It shows loads of examples with 'behind the scenes' comments when available. Interesting book, nicely illustrated.