Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century: v. 2
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Average customer review:Product Details
- Amazon Sales Rank: #132268 in Books
- Published on: 2004-04-22
- Original language: English
- Number of items: 1
- Binding: Paperback
- 424 pages
Editorial Reviews
Synopsis
Dozens of new cutting edge print advertisements have been included in this second edition and for the first time countries such as the Philippines, China and more are included. The ads are bigger and bolder - virtually every ad has its own page - and new creative voices have been added to the main text.
Customer Reviews
superb book
i can't recommend this enough - it's a very easy read but you learn something on every page. not just for print either, any creative can learn from this book. miles and miles better than most recent boos on advertising. actually worth buying just for neil french's foreword.




