Product Description

The discovery of market needs and the manufacture of a product to meet those needs are integral parts of the same process. Since most textbooks on new product development are written from either a marketing or an engineering perspective, it is important for students to encounter these two aspects of product development together in a single text.Product Design: Practical Methods for the Systematic Development of New Products covers the entire new product development process, from market research through concept design, embodiment design, design for manufacture, and product launch. Systematic and practical in its approach, the text offers both a structured management framework for product development and an extensive range of specific design methods. Chapters feature "Design Toolkits" that provide detailed guidance on systematic design methods, present examples with familiar products, and conclude with reviews of key concepts.This major text aims to turn the often haphazard and unstructured product design process into a quality-controlled, streamlined, and manageable procedure. It is ideal for students of engineering, design, and technology on their path to designing new products.

Product Details

• Amazon Sales Rank: #310459 in Books
• Published on: 1995-01-31
• Original language: English
• Number of items: 1
• Binding: Paperback
• 308 pages

From the Back Cover
Systematic and practical in its approach, Product Design: Practical Methods for the Systematic Development of New Products covers the entire new product development process, from market research to product launch. It offers both a structured management framework for product development and an extensive range of specific design methods. Featuring ...Design Toolkits... that give practical, step-by-step instructions on systematic design methods, the book aims to turn the often haphazard and unstructured product design process into a quality-controlled, streamlined, and manageable procedure. This major text is ideal for anyone involved in the design of new products for manufacture.

About the Author
Baxter; Mike Managing Director, Working Learning Ltd.,

Customer Reviews

A comprehensive collection of product development techniques
This book provides an excellent and informative toolkit for product designers and other creative minds alike, whatever their field of study. Many toolkits are explained in depth and in brief summaries so that the reader can decide whether they will be helpful to a particular task and problem. There is also extensive coverage of various principles and processes of creativity and innovation based on continuous research at The Design Research Centre in Surrey, England, whom are leaders in the development and implementation of design process. A highly informative and useful book that you will probably always refer to.