Product Description

Soak up the BRAVIA HD picture experience with stunning clarity, depth and definition. This smart, simple and budget-conscious TV saves energy too with a number of built in eco-settings. Watch your favorite soaps or movies in crystal clear detail. Affordable without compromising on quality, this TV offers a Full HD experience that means you don't miss an inch. The S5500 series' draw the LINE design goes one step further, by contrasting texture and form to create this simply elegant BRAVIA TV.

Product Details

• Amazon Sales Rank: #2751 in Consumer Electronics
• Brand: Sony
• Model: KDL40S5500U
• Released on: 2009-04-13
• Dimensions: 37.48 pounds

Features

• 40" Full 1080 HD Ready LCD Screen
• 33000:1 Dynamic Contrast Ratio
• 3 x HDMI Sockets
• Eco Settings
• Integrated Digital Tuner

Manufacturer's Description

A BRAVIA LCD TV is no ordinary television. Design is sleeker, pictures are brighter, details clearer. All BRAVIA televisions are HD Ready with two HDMI connections as a minimum and come with an integrated digital tuner so there is no need for a set-top box to view Freeview TV and radio channels. After all advanced technology should simply mean technology that does more for you.

The stunningly designed 40" BRAVIA S5500 has Full HD1080 capability, letting you enjoy cinema quality entertainment at home. Powered by the BRAVIA Engine 2 processor, it delivers superb picture quality with vivid colours and sharp edges. Dynamic Contrast up to 33,000:1 gives the picture incredible depth and detail. And for true versatility, USB connectivity allows playback of both music and photos directly through your TV.

HD1080 - Gives you the ultimate standard of high definition

High Definition lets you enjoy home entertainment with stunning picture quality and sound. The BRAVIA S5500 goes way beyond the specification of an HD ready TV: its screen resolution of 1920 x 1080 can accept Full HD1080p/24p input signals with no downscaling. In a nutshell, the more pixels you have, the better the resolution, the finer the detail – and the more amazing the experience.

BRAVIA ENGINE 2 – Every picture is put through a digital perfecting process

An LCD television creates pictures by switching millions of pixels on and off. In the S5500 this is driven by BRAVIA ENGINE 2, Sony’s fully digital video processor that uses a collection of unique technologies to significantly reduce noise and produce clear, vibrant, lifelike images, regardless of their source. For example, it reproduces black just as it appears in the real world to depict objects with impressive depth and realism. BRAVIA ENGINE 2 technology also significantly reduces the visual noise that can lead to blurring..

USB Media Player – Turns your BRAVIA into a giant digital media player

The BRAVIA S5500 comes with a built-in USB Media Player that means you can connect devices directly to your TV. Content from your USB device is transferred directly to your BRAVIA TV, so you can listen to songs and see a slideshow of your favourite pictures.

Dynamic Contrast - Gives the image incredible depth and detail

To ensure consistently amazing picture quality, Dynamic Contrast up to 33,000:1 ensures all shades between the brightest white and the darkest blacks are maintained, giving the image so much depth and detail you’ll want to dive right in. It works by enabling the backlight brightness to adjust according to the brightness of the scene.

Box Contains

Customer Reviews

REALLY GOOD CHOICE OF TELEVISION
AFTER RESEARCHING FOR A HD TELEVISION FOR QUITE A LONG TIME AND WITH THE HELP OF MY SON - WE PICKED THIS ONE- IT IS AN EXCELLENT TV AND IS FULL HD NOT JUST HD READY, QUALITY OF PICTURE AND SOUND EXCELLENT.

Excellent value for money
Absolutely no issues getting this TV setup and running. An excellent picture when watching Sky, DVDs, and even better for Bluerays. Getting Sky+HD installed next week so i'm sure that will be great too.
Definitely value for money.

we like this telly
This is a superb, plug-in and go big screen TV. Easy to set up ,easy to use ,all the features we need and a superb picture.This tv was nearly £2000 a few years back , what a bargain !