Product Details

• Amazon Sales Rank: #735473 in Books
• Published on: 2001-10-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

Customer Reviews

"Winning 'Em Over" should be required B-School reading!
As a recent MBA graduate, I found "Winning 'Em Over" to be a perfect complement to my formal education. By drawing on the disciplines of rhetoric, communication studies, management, and even storytelling, Jay Conger weaves a provocative and compelling argument for a fundamental and generational shift in the nature of management - from an Age of Command to an Age of Persuasion. Conger proves with contemporary examples what Aristotle knew thousands of years ago - that the author/audience (or persuader/persuadee) relationship is a covenant based on trust and mutually beneficial outcomes, that the audience must be an active participant in the process of persuasion, and that persuasion is a subtle art form. The beauty of "Winning 'Em Over" is that Conger explains the essence of this art in the context of the modern-day manager. In doing so, he provides the tools by which we can begin to understand the route to effective persusasion and, by extension, exemplary leadership. To become effective managers and leaders, we NEED to understand and adopt the principles examined in this book.

fantastic instructional tool for managers at all levels!
Jay Conger's new book is a must read for managers on all rungs of the corporate ladder. Most organizational behavior books shower readers with platitudes, but this book goes beyond. Conger gives current examples of persuasive leaders (both positive and negative) and then shows the reader step-by-step how to begin building the skills necessary to powerfully pursuade. The exercises and practical tips make the book a highly effective tool. Conger's techniques have helped me grapple with difficult negociations at work. I find that I am much more analytical and have a better appreciation of the inner dealings that go on within my work teams. At points the book makes pursuasion seem a bit too easy (at least for me), but it is a key book for all of us read and learn from. Honestly, I use the skills that I picked up reading this book outside the office just as much as I do inside. We all need to learn to pursuade and this text lays a solid foundation for us all to do so.

Excellent! A new era of management!
Conger's amazing concepts and ideas are presented with such clarity that I now think of this book during every project meeting that I attend at work. This should be a standard text for all management programs. An excellent book that is invaluable in a corporate environment!