 | The Tao of Leadership: Lao Tzu's Tao Te Ching Adapted for a New Age by John Heider
Buy new: £8.92 / Used from: £7.48 One of the best books on leadership that I have read. Elegant and simple - a must for cat herders
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 | The Art of War by Sun Tzu
Buy new: £3.68 / Used from: £1.24 Know yourself, know your enemy, know the terrain and you're more likely to win if you don't. The original bottom-up strategist
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 | Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge by Geoffrey A. Moore
Buy new: £12.74 / Used from: £0.01 All industries which rely on technology must learn to thrive Inside the Tornado. Tornadoes mean that the winner takes all-so you need to work out how to become the Gorilla in your market niche.
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 | Influence: Science and Practice by Robert B. Cialdini
Buy used from: £0.94 Well researched scientific study of how individuals respond to about half a dozen emotional triggers. Important for anyone engaged in leadership and selling - or who needs to be able to resist!
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 | Strategy of the Dolphin: Scoring a Win in a Chaotic World by Dudley Lynch
Buy used from: £1.51 Classic Business book of the 80s. Covers Brain Function, value systems and conflict resolution strategies in 1 easy to read book.
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 | The Fifth Discipline: Art and Practice of the Learning Organization (Century business) by Peter M. Senge
Buy used from: £4.24 The original definition of the ideas behind the concept of the learning organisation and what you have to do to make it happen
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 | Intellectual Capital: The New Wealth of Organizations by Thomas A. Stewart
Buy used from: £0.61 Good introduction to the issues of measuring intellectual capital
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 | E-myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
Buy new: £6.13 / Used from: £3.04 Another old workhorse. Work on the business not in the business and think of it as a franchise from day 1 - even if you're not going to go that route. START WITH THE EXIT STRATEGY
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 | Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You. by Seth Godin
Buy used from: £2.60 Excellent review of how viral marketing works. How ideas spread and how to have your customers on your side instead of irritating them with conventional interruption marketing.
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 | The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources by Neil Rackham
Buy new: £8.97 / Used from: £2.57 The SPIN Selling Fieldbook is a practical guide to Spin selling - a method widely used in corporate selling and included in every business-to-business sales manual
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 | Bigger Profits for the Smaller Firm by Edward Geoffrey Wood
Buy used from: £0.85 Excellent simple introduction to the basics of finance. The overview of key financial ratios is clear, concise and to the point - I always refer to it if in doubt
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 | Rich Dad's Advisors: Your No.1 Asset by Michael A. Lechter
Buy new: £7.95 / Used from: £4.83 No wimpy intellectual stuff here. This is Rich Dad's lawyer! A bit North American for us Brits but covers the basics well enough
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 | Businesswise: Words of Wisdom for Small Businesses with Big Ambitions by Andy Coote
Buy new: £9.99 / Used from: £2.04 Distilled Wisdom of 19 Small Business owners. I wrote the Marketing Chapter.
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| FastTrack e-Commerce Workbook: Making Your Business Successful with e-Commerce by Alan Rae
Buy new: £20.00 My first book - workbook from 3 day course on how to make your business successful with e-commerce
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 | The 48 Laws of Power by Joost Elffers
Buy used from: £9.99 Come to the Dark Side. Management for Sharks. Important if you want to know what they're up to
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 | Small World: Uncovering Nature's Hidden Networks by Mark Buchanan
Buy used from: £0.01 The best review we've read of the small world effect - how everyone in the world is connected in 6 jumps. Shows that the same laws of networking that exist in the real world are parallel in cyberspace
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 | Brain Sell: Harnessing the Selling Power of Your Whole Brain by Buzan
Buy used from: £2.63 The creator of Mind-Mapping joins forces with a pioneer of modern sales training to show sales professionals how to unleash the full power of brain
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 | Power Base Selling: Secrets of an Ivy League Street Fighter by Jim Holden
Buy used from: £0.19 This practical guide focuses on selling in a competitive world. Tells you how to win at the politics of the sale by finding the fox.
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 | The Mind Of The Strategist: The Art of Japanese Business by Kenichi Ohmae
Buy new: £5.24 / Used from: £2.99 Unlike much of the UK public and corporate sectors who believe that any knowledge of tactics disbars you from being "strategic", this man believes that strategy is bottom up.
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 | Influencing With Integrity: Management Skills for Communication and Negotiation by Genie Z. Laborde PhD
Buy new: £13.11 / Used from: £8.90 Excellent account of the use of NLP techniques in selling
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 | Competing on the Edge: Strategy as Structured Chaos by Shona L. Brown
Buy new: £21.24 / Used from: £1.33 About finding that edge between structure and chaos that allows you to be innovative and creative, while maintaining just enough discipline to focus on executing a plan
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 | The Power Laws: The Science of Success by Richard Koch
Buy used from: £1.18 Covers how scientific laws can be applied in business. Thought provoking - covers chaos, complexity and how zipf's law applies to the internet
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 | The Beermat Entrepreneur: Turn Your Good Idea into a Great Business by Mike Southon
Buy used from: £3.99 Quick easy read about a common scenario for setting up a growth business which will grow to about 50/60 people and cash out in 5 years. Mike's a mate - buy this book!
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 | Wally Olins. On B®and. by Wally Olins
Buy new: £6.89 / Used from: £6.31 If you read just one book on branding this would be it. Excellent on internal branding for service businesses. "The banks are a byword for greedy incompetence" Wow!
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 | Marketing the e-Business (Routledge Introductions to E-business) by Charles Dennis
Buy new: £80.75 / Used from: £33.58 Marketing the e-Business looks at how to improve marketing efficiency and effectiveness electronically. Written by Lisa my current partner in crime it works through the issues logically.
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