Product Details

• Amazon Sales Rank: #302880 in Books
• Published on: 2000-10-12
• Original language: English
• Number of items: 1
• Binding: Paperback
• 416 pages

Customer Reviews

Truly meaningful, fantastic!
After reading this book, it comes clear to what extent all the things we humans are doing are improvable. So optimistic, for it comprises a catalogue with hundreds of alternatives which save money, employ more people and minimise environmental impact.

To me, there is no doubt the planet will survive us, you may notice the trees growing quickly in old buildings, through concrete... but, it is clear to me there is a way we humans can do better for us and the rest of the planet, and this book tells you how people are already doing it. Thanks so much to the authors for such an uplifting and inspiring book!

Very important, hopeful, optimistic message
Natural capitalism is an excellent book that shows how efficient market mechanisms and technical innovation and good design could play a central role in improving the state of the environment, avoid catastrophical global warming and improve the standard of living. It is a fairly light read, packed with anecdotes. Most evidence presented, however, is anecdotal, which is perhaps the book's weakest point.