Customer Relationship Management: How to Turn a Good Business into a Great One
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Product Description
This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, how to segment your customers by value, pattern and buying criteria and how to generate a customer culture through the right methods of recruitment and training.
Product Details
- Amazon Sales Rank: #2253354 in Books
- Published on: 2001-03-22
- Original language: English
- Binding: Hardcover
- 230 pages
