Product Description

One of 12 children of a basket-factory worker in a small Ohio town, Dave Longaberger came naturally to people oriented business practices long before the days of the management gurus. This engaging memoir explores his life and his unorthodox business sense, which created a solid base for the success of his company. Taking readers through the process of becoming an entrepreneur, Longaberger outlines specific practices, such as managerial evaluation and a mandatory shorter work day, that not only contributed to the strength of the Longaberger enterprise, but can make any business run more profitably. Today, the Longaberger Company is the largest basket manufacturer in the United States and the creator of the fourth largest line of "collectibles" in America. An affirmation of American values of independence, hard work, and morality, this personal story is as inspirational as it is informative. The Longaberger Company has been featured in People, George, and Profit magazines, and cited in Forbes, Working 1Wotker, and Ohio magazines. The Longaberger Company boasts 60,000 independent sales associates nationwide, who market and sell the company's products through home shows.

Product Details

• Amazon Sales Rank: #2219728 in Books
• Published on: 2003-08
• Original language: English
• Number of items: 1
• Dimensions: .70" h x 5.37" w x 8.11" l, .63 pounds
• Binding: Paperback
• 272 pages

Review
"A truly touching and motivational story told by a man whose values for both family and company are solid, strong and worthy of emulating."-- Barbara Tober, chairman, Board of Governors, American Craft Museum"Dave Longaberger's story is an enormously entertaining and touching memoir of a brilliant, colorful man's vision and blueprint for success."-- Jennifer Read Hawthorne, co-author of "Chicken Soup for the Woman's Soul"Dave Longaberger lived the American Dream and created that Dream for many thousands. Few stories are more touching and compelling ... savor the story of humble beginnings, high ideals, and big ideas."-- E. Gordon Gee, chancellor, Vanderbilt University

About the Author
Dave Longaberger began the Longaberger Company with the vision that people would never tire of the handcrafted quality of the baskets that his father, J. W. Longaberger, had woven for years. Dave died on March 17, 1993, shortly after completing this book. Robert Shook is an experienced business writer who lives in Columbus, OH.