Product Description

reduce body fat * diminish visible signs of aging * boost energy and mental clarity * enhance mood * increase productivity * eliminate junk food cravings and hunger * build a stronger immune system * lower cholesterol * improve sleep quality * stay healthy for life The Thrive Diet is a long-term eating plan that will help you achieve optimal health through stress-busting plant-based whole foods. It's an easy-to-follow diet that will help you understand why some foods create nutritional stress and how other foods can help eliminate it, giving you a lean body, sharp mind and everlasting energy. Fully researched and developed by Brendan Brazier, professional Ironman triathlete, The Thrive Diet features:the best whole foodsover 100 easy-to-make recipes with raw food options that are all wheat-, gluten-, soy-, corn-, refined sugar- and dairy free, including exercise-specific recipes for pre-workout snacks, energy gels, sports drinks and recovery foods.en easy-to-follow exercise plan that compliments The Thrive Diet

Product Details

• Amazon Sales Rank: #169853 in Books
• Published on: 2008-05-29
• Original language: English
• Binding: Paperback
• 288 pages

About the Author
Brendan Brazier is a professional Ironman triathlete, the 2003 and 2006 Canadian 50km Ultra Marathon Champion, a bestselling author on performance nutrition and the creator of an award-winning meal replacement and energy bar formula called Vega.

Customer Reviews

Passionate without being preachy
I take my hat off to Brendan.
Despite - or because of? - not being a nutritionist, he critically deconstructs many commonly held beliefs about what we all 'normally' eat and replaces it with what actually works in terms of performance and nutrition.
He comes at it from the perspective of a (high achieving) athlete, but I find his prescription for a mainly raw, whole food eating programme (let's lose the word 'diet') also fits with my own environmental and ethical world view.
Most of all, it makes you feel great - I've felt clear headed, energetic, and lost weight without actually trying to.
Yes, there are some new ingredients and different ways of putting together meals (lots of seed oils for omegas, for example), and you have to get organised to do the prep. But in the last three months as I've been gradually getting more and more into it, I've been less stressed, more satisfied by my food, and noticed significantly more balanced moods, especially during my premenstrual phase (food as medicine, and it works).
It'll make you look differently at food and what it does to your body.

A prescription for vibrant health the whole-food way
Most Westerners' typical diet is absurdly unhealthy: junk foods, fast foods, big meals with artery-clogging red meat entrées, rushed breakfasts, sugary snacks, corrosive sodas and super-sized portions. Professional triathlete Brendan Brazier presents his "Thrive Diet" to introduce the gluttons stuck in this fat and flabby world to fresh, unprocessed, healthy foods. His main premise: Many people expend more energy digesting dreadful food than the food delivers, so they are tired and "nutritionally" stressed. Instead, Brazier argues, people should eat easily digested, nutritious whole foods. Based on raw vegetables, fruits, legumes, nuts, seeds, sprouts and other "nutrient-dense" foods, Brazier's diet is as healthy as the typical Western diet is harmful. Yet some readers may find it hard to eat (popped amaranth hemp seed salad?), complex to stock (where do I buy spelt?) and time-consuming to prepare (how long do I soak my pumpkin seeds in purified water?). Of course, people should eat nutritious, whole foods, but Brazier's seed beet pizzas and pomegranate green tea pancakes sound like lots of extra effort in the market and the kitchen. getAbstract thinks that this heartfelt book raises two questions: Do you want to be healthier? And could this rigorous regimen be the way?