Product Description

Have you ever wondered why some wedding photographers succeed, when many others fail? Why some prosper, while others struggle to make a profit? Or how some can retire young, while others can never afford to stop? In this book, Damien Lovegrove shares with you the secrets of fusing art with commerce and gives you the vital tools needed for great achievement.

This stunning guide by two exceptional wedding photographers at the top of their game is packed with over four hundred pictures all with their own tales to inspire and inform. It provides a simple yet profoundly powerful recipe for success, both for photographers just starting out and seasoned wedding pros alike.


* Discover how to master every aspect of photographing a wedding
* Develop your style, and learn new shooting techniques
* Understand how to read and use light quickly and effectively
* Get to grips with selling, marketing, postproduction and product design
* Improve your customer experience and increase your product value
* Manage your time and become a more effective photographer
* Learn financial mastery and how to avoid financial misery
* Fast track your career and unleash your potential


"This isn't just another professional guide, it's a blueprint for success. Becoming a wedding photographer is the easy part. What's difficult is joining the elite, the top wedding photographers who earn big money. Even then it's not enough to be a good photographer. You've got to be good at everything else, too. That's where this book comes in." Christopher Wordsworth, professional photographer, author and journalist.


"Damien Lovegrove is among a very few photographers who have a deep grasp of business concepts. He generously shares his proven business and photographic system with us - invaluable to both the aspiring and experienced professional photographer in the digital era. A must read."
Michael J. Marmur, MBA. President - Special Event Photography, Canada

Damien Lovegrove has created a highly respected, world class photography business. He learned his trade as a cameraman and lighting director at the BBC. In 1998 Damien teamed up with his wife Julie to launch Lovegrove Weddings. They took the industry by storm winning a string of major awards and have since photographed over 300 top weddings for clients around the world. Their extensive knowledge gained from these lucrative commissions is condensed into this valuable resource.

* Reveals all the secrets and systems required by wedding photographers to make a good profit
* Shows how these wedding photographers have chosen a few rules to consistently use, and explaines how everything follows from consitent choices and decisions. Invaluable reference for all aspiring wedding photographers
* 300 color and black and white images detailing the technical information of the shot

Product Details

• Amazon Sales Rank: #12614 in Books
• Published on: 2007-08-31
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 312 pages

Review
"Damien Lovegrove is clearly among a very few photographers who have a deep grasp of business concepts. Damien generously shares his proven business and photographic system with us - invaluable to both the aspiring and experienced professional photographer in the digital era. A must read."
-Michael J. Marmur, MBA. President, Special Event Photography, Canada.

"This isn't just another professional guide, it's a blueprint for success. Becoming a wedding photographer is the easy part. What's difficult is joining the elite, the top wedding photographers who earn big money. Even then it's not enough to be a good photographer. You've got to be good at everything else, too. That's where this book comes in."
-Christopher Wordsworth, professional photographer, author and journalist.



"With the motto "learn, master, create," they put their best foot forward with The Complete Guide to Professional Weeding Photography, bby renowned wedding photographer Damien Lovegrove."
-PDN Photo District News (Dec. 2007)

From the Publisher
* Damien Lovegrove reveals all the secrets and systems
required by wedding photographers to make a good profit
* He shows how these wedding photographers have chosen a few rules to
consistently use, and explaines how everything follows from consitent
choices and decisions. An invaluable reference for all aspiring wedding
photographers
* 300 color and black and white images detailing the technical information
of the shot.

From the Author
One sub editor said to me "You are giving away so much
valuable information, are you sure that this is wise?" My response was "I
will get one chance in life to write a book like this. It has to exceed
every readers expectation and it deserves to include everything of value I
have learned about this industry". I've left nothing out and in the right
hands this book has profound value. A good idea should be an action not a
thought so go ahead, tap into this extensive resource and reap the rewards
you deserve.

The sub title says it all: "How to create a more fulfilling and profitable
business".

Damien Lovegrove.

Customer Reviews

Best pro wedding photography book yet!
As a new pro, I've bought quite a few pro wedding books to help me not only improve as a photographer, but especially in the more challenging areas of business and marketing..

This book is by far the best I've read (and I've bought 6 from Amazon). It's the first that I've actually given to my wife and told her to "read this chapter".

The reason that it's so good is it's a great mix of photographic hints and tips, great photos with technical data, walkthroughs of the wedding day, business and marketing ideas. I genuinely thought it was useful - and to me that's the highest praise for this sort of book, and recommend it unreservedly.

Sound Advice
There are many books available on the subject of wedding and portrait photography but only a rare few are worth keeping. Apart from the invaluable business advice and strategies there is a wealth of sound technical knowledge on producing a style and consistency to your work. The book itself is of a high quality finish with top class examples to accompany the text. I would say the principals laid out in this book are just as relevant to a portrait photographer as they are to a wedding photographer. Myself being mainly a portrait photographer this book has inspired me to aim higher and follow my ambitions but also to have a sound business plan at the heart of my business.
The book also makes an interesting read following Damien's career from lighting camera man to top class portrait and wedding photographer. A book well worth keeping.

A Love of Photography
I'm a new comer to photography and have read lots and lots of books looking for that something practical that will actually help, and this book is it I have already told 3 of my friends to go and buy,

This book is really easy to read Explaiened in a language that is easy to understand, Damien gives you an insight on how he and Julie work together [which showed me the benefits of working along side someone at a wedding] He talked you through how he takes his photos and why they stand out from everyone's else.

I can't wait for my next wedding so I can get out there and put some of the things I have learnt to practise,

I will also be reading the book again because I'm sure there is more and more in there that you oversee on the 1st read, I've never wanted to go back and read any other book before [must be good]

Enjoy and thank you Damien for an outstanding book.