Product Description

"International Marketing, 8e" is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.

Product Details

• Amazon Sales Rank: #71077 in Books
• Published on: 2006-08-18
• Original language: English
• Binding: Paperback
• 720 pages

Customer Reviews

Outstanding, The authors are truly masters of their craft
This book brings the subject of International Marketing to life; it is a book that is bursting with get-up-and-go. It covers all areas and caters for all levels of study. The authors make the text tremendously interesting and exceedingly informative.

Every chapter is packed full of real life organizational examples and strategies that were used to deal with International Marketing situations. Within every chapter, specific web-site addresses are given from which you can gain even more in-depth information. It is the first study/ textbook that I have read that get's you totally involved with the subject. I found this book very difficult to put down; I was constantly wondering what would unfold on the next page. If you are looking for a book on International Marketing make this book your first choice. Moreover, what you will receive will be a book of outstanding pedigree that will greatly assist in conquering the complex world of International Marketing,

Simply first class!