Product Description

Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation

"In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that′s provocative, insightful, and needs to be heard."
—Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation

"Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company′s reputation. Anyone who depends upon or shapes a company′s reputation—customers, employees, news media, NGOs, and bloggers—will benefit from reading Dr. Gaines–Ross′s book and will learn more about the influence they wield over corporate reputations."
—Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School

"At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines–Ross that tells us what companies need to do to bring their reputations back from the brink. The book′s 12–step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It′s right on the mark!"
—Dr. Charles Fombrun, CEO, Reputation Institute

"Finally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset—corporate reputation. Brilliant insights and practical solutions leap from each page! A definite must–read for business professionals everywhere."
—Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis

Product Details

• Amazon Sales Rank: #226089 in Books
• Published on: 2008-01-18
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 208 pages

Review
"The book is an easy read–which is tough to do when talking about reputation management, trust me I know–and, as the title suggests, the repair process is divided up into 12 different steps." (marketingpilgrim.com, April 3, 2008)

From the Inside Flap

Corporate Reputation

12 Steps to Safeguarding and Recovering Reputation

We all know reputation matters. But what do you do if your company should lose its reputation? Would you know the distress signals to look for before crisis strikes? Would you know how to begin to restore a damaged reputation and build an enduring and lasting one? Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation does more than show you how to manage a crisis immediately after an incident, disaster or disclosure. It guides you along the long road back to recovering your company′s lost reputation, and preserving its organization and culture.

Written by Dr. Leslie Gaines–Ross, one of the world′s most widely acclaimed experts on CEO and corporate reputation, this pioneering work takes you through a 12–step reputation recovery model that any company can customize and apply to rebuild and restore its good name—and prevent it from being tarnished in the first place.

Recognizing the tangible value and good–will created by a company′s reputation, Corporate Reputation:

• Explains why reputation, more fragile than ever, matters to a company′s valuation, well–being, and permission to exist

• Isolates a new stage—reputation recovery—that deserves its rightful place in the reputation–building process

• Identifies the most important steps in recovering reputation

• Explores the roles that corporate leaders play in reputation recovery and sustainability

• Provides a practical, time–tested road map for restoring reputation over the long–term

Losing money is a setback for a company, but losing reputation is a major blow. Corporate Reputation shows how you can keep your reputation strong by rallying the support of employees, consumers, investors, and other key stakeholders, so that your company′s most competitive asset remains alive and well.

From the Back Cover
Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation

"In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that′s provocative, insightful, and needs to be heard."
—Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation

"Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company′s reputation. Anyone who depends upon or shapes a company′s reputation—customers, employees, news media, NGOs, and bloggers—will benefit from reading Dr. Gaines–Ross′s book and will learn more about the influence they wield over corporate reputations."
—Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School

"At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines–Ross that tells us what companies need to do to bring their reputations back from the brink. The book′s 12–step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It′s right on the mark!"
—Dr. Charles Fombrun, CEO, Reputation Institute

"Finally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset—corporate reputation. Brilliant insights and practical solutions leap from each page! A definite must–read for business professionals everywhere."
—Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis

Customer Reviews

How to enhance, protect and recover your corporate reputation
Image makes up some 63% of the value of most corporations. This raises the soft practice of building and maintaining a company's reputation to the level of an executive concern. Author Leslie Gaines-Ross provides a solid education about strategies for developing, sustaining and repairing corporate reputations. While she does not significantly advance the field with sharp new insights, she does offer more recent, pertinent research. She also buttresses her findings with useful case studies. getAbstract recommends this solid overview of an important topic to corporate marketing and public-relations students and specialists.