Product Description

This text brings the interest of the graphic designer and the lettering artist together by detailing the potential of original "type" in graphic design. Designers are increasingly aware of the basic skills of their profession and the originality they can bring. Drawing on packaging, sinage, poster, layout and jacket designs for example, this book shows how professionals from around the world have commissioned, invented or adapted letterforms influenced by cultures as diverse as Arabic and Japanese to create something new. Letter-making techniques are illustrated and explained such as painting, engraving, cutting, tearing, scratching, collage, stamping, photocopying, faxing, airbrush and computer generation. The book also gives guidance on basic tools and techniques, the principles of letterform and how to commission work from lettering artists, along with lists of contact addresses.

Product Details

• Amazon Sales Rank: #472927 in Books
• Published on: 1995-03-09
• Original language: English
• Number of items: 1
• Binding: Paperback
• 160 pages

Customer Reviews

excellent illustrations and concise text. Inspiring.
This is a balanced and informative introduction to a specific typographic subject: the making of letters for specific purposes.

A well designed book that gives space for sculpture, posterwork, motion graphics, album covers, magazine advertisements, greetings cards, film, exhibition posters and various computer uses.

The work is from around the world. Mixed in with a few old classics most of the work shown is modern, fresh and inspiring.

Neuenschwander expertly explores type as both image and messenger and discusses the future of handlettering in the face of the PC and Mac onslaught. Far from being pessimistic, Neuenschwander suggests that never before have so many new and talented lettering artists produced so much wonderful and inspiring work. I tend to agree.

To help us find these great artists there is a very useful directory.

phaidon press strikes again
concerning graphic design, nobody better to show how must be done. In that particular case, this is the best way to get in touch with new trends in graphic design, very insightfull, fulfilled of very good indeed designs.