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International Handbook of Market Research Techniques
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| List Price: | £34.95 |
| Price: | £30.75 & eligible for FREE Super Saver Delivery. Details |
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Product Description
This handbook of market research techniques is designed for all levels of marketing professionals. Taking a highly practical approach, it covers everything from market research survey planning and quantitative research over the Internet to geodemographics, analysis, modelling and report writing.
Product Details
- Amazon Sales Rank: #491275 in Books
- Published on: 2002-08-03
- Original language: English
- Number of items: 1
- Dimensions: 1.80" h x 6.20" w x 9.12" l, 2.26 pounds
- Binding: Paperback
- 592 pages
Features
- New
- Mint Condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
- No quibbles returns
Editorial Reviews
International Journal of Market Research
"A comprehensive and well-produced handbook...a welcome and valuable addition to marketing research literature"
About the Author
Robin Birn has been a marketing and market research practitioner for over 25 years. In 1985, Robin set up Strategy, Research and Action Ltd, which is now the largest international marketing research company for the map, atlas and travel-guide sector, and the book industry. He is a Fellow of the Market Research Society and is the author of The Effective Use of Market Research and The International Handbook of Market Research Techniques (both published by Kogan Page), Using Research to Grow Your Business and Marketing for Publishers.
