Product Description

The 4-Day Win is a diet book with a difference. Martha Beck has spent years studying social behaviour and she believes that the key to losing weight is learning to adjust our behaviour patterns and the way we think about food. Research shows that if you change the way you act and behave over a four day period it will be much easier not to slip back into bad habits. Accordingly, The 4-Day Win is a series of short four-day programmes to help you gradually change the way you behave toward food and weight loss. Martha Beck explains that if you go through these preparatory stages prior to actually beginning your diet then when you start to diet you'll find it much easier to adjust to eating less. Chapters include:* How to Stop Eating When You Can't Stop Eating* The Most Important Weight Loss Skill in the History of the Universe* Researching Your Life. The 4-Day Win is fun to read and full of new ideas that are effortless to try and which will help you modify your attitude to food which will lead to permanent change. Written in Martha Beck's inimitable style, it gives dieters hope that they will be able to succeed in losing and keeping those extra pounds off forever.

Product Details

• Amazon Sales Rank: #29521 in Books
• Published on: 2008-01-03
• Original language: English
• Binding: Paperback
• 368 pages

About the Author
* Martha Beck PhD received her BA, MA and PhD from Harvard. Dr Beck taught career development at the American Graduate School of International Management and acted as research assistant to Dr John Kotter at Harvard Business School. * As a creator of Life Designs, Inc, Martha Beck has helped hundreds of clients to fulfil their potential and create joyful lives * Martha Beck lectures, seminars, and provides one-on-one counselling. * She is the author of Expecting Adam (0749921900), The Joy Diet (0749924411), Finding Your Own North Star (0749922575) and Leaving the Saints (0749950803) (all Piatkus).

Customer Reviews

This is mad and I love it!!
This is not your average diet book - don't flick to the end to find the recipes and exercises because you'll be disappointed when you find there are none.

Deciding to treat her readers like grown ups, Beck tells us we know how to eat and live to lose weight - we just don't do it. That's what this book is about - giving you the tools to to change your habits for ever - just 4 days at a time.

I can't tell you whether it works (you'd have to ask those around me) and I've been reading it on and off for the past couple of weeks but have just started the exercises. What I can tell you is I haven't laughed at a book so much in a long time - and I've never laughed at a diet book!

Give it a go and you too will find yourself imagining little 2 inch tinpot dictator versions of yourself and having arguments with the other half of your brain to do some exercise when it wants to drool at some bloke on the tv instead!

a rave review
I really found this book a revelation. I've been on (and off) diets for 35 years - and sometimes I even lose a bit of weight, but this book gives you the insights to really understand and then change your behaviour. I know this sounds cheesy in the extreme but I do think it's a compassionate, life-changing book.
If you're interested in why you're overweight and sick of rushing from one diet to the next, this book is definitely worth a look. It's interesting, funny and moving.

I wouldn't have believed it!
I didn't believe losing weight could be easy, but this book proved me wrong. Without ever actually dieting I dropped from size 20 to size 12 in around 6 months. The title's a little misleading ... it actually involves a series of 4 day wins. Each is a small (tiny!) mental exercise - they all seem so insignificant that you can't believe they will achieve anything. Nevertheless, without making even the slightest effort I went from effortlessly hoovering a large bar of chocolate pretty much every night, to only wanting one or two squares at a time. Ditto with portion sizes. I have continued to relish my curries, chips, chocolate and every other foodie sin, but I now want to stop as soon as I'm full. The weight came off and has stayed off. I cannot recommend this book highly enough (in fact, I think just about everyone I know has now bought a copy!)