Product Description

You CAN dramatically grow your business!!

Growing your business or professional practice is a scientific process. It has nothing to do with luck, being in the ‘right place at the right time’ or being buddies with your bank manager.

You will achieve dramatic business growth by understanding the difference between response-marketing versus institutional-marketing. When-and as soon as-you apply specific response strategies to your individual business or practice, your success becomes predictable.

If you consulted Paul Gorman privately you would have to pay £3,000 an hour to learn these same techniques! Here are the strategies, techniques, concepts, and customer approaches that ethically-but powerfully-persuade hundreds, thousands, or tens of thousands of customers or clients to buy from you.

Product Details

• Amazon Sales Rank: #419811 in Books
• Published on: 1998-09-16
• Original language: English
• Binding: Paperback
• 256 pages

Ray Linton. Managing Director. Cavendish Property Investments Ltd.
It’s a goldmine! Full of priceless nuggets of ideas and information that you can’t afford to be without.

Charles Hallet. Partner. Expense Reduction Analysts
This book really is a matter of a true understanding of what motivates people / companies to buy.

Theo K L Van Dort. Chairman. TAS Software Plc.
If I could write down everything I have learned running businesses for more than 25 years it would still only half fill the pages of Paul Gorman’s book.

Customer Reviews

It makes sense and I have found that it works too!
At first I was a little 'taken back' by the approach of Mr Gorman's book, he does throw everything at you - rather quickly too - with the odd 'typo' to boot. But the content, the ideas, the examples and suggestions are ALL brilliant and helped me wake-up to the obvious and some not so obvious. The concept works at every level - very focusing and very refreshing.

This Will Create A Torrent of Sales
My father introduced this book to me and since then I've bought it or recommended it to every person that's ever talked to me or asked me advice on running their own business. In a nutshell Paul Gorman gives you the ingredients to formulate and carry out so many ideas for your business. I sat reading the book with a pad of A4 next to me on which I wrote one line ideas of how the methods could be applied to my business. By the time I'd finished I had over 7 pages of bullet points and when I expanded those I had enough ideas to keep me busy for months. Best of all though, the advice DOES work. My marketing spend didn't increase but the Return on Investment increased ten fold and sometimes more. Start small and when the idea works then you can afford to try bigger adverts which work even better. Its the best advice you'll ever get.

Do You Like The Thought Of Out-gunning Your Competitors?
If you do this book is going to help you. Paul has written a motivating and useful book that anyone can take and use to improve their sales.

Paul's ideas, strategies and tactics are quite similar to Jay Abraham's. But none the worse for that and give a different (and probably uniquely British) perspective on the common direct marketing issues.