Product Details

• Amazon Sales Rank: #268110 in Books
• Published on: 2001-05-23
• Original language: English
• Number of items: 1
• Binding: Paperback
• 160 pages

Synopsis
First published in 1967, this text is now more relevant than ever, as McLuhan's foresights about the impact of new media is actualized at unprecedented speeds via the Internet. It portrays technologies as an extension of man, illustrating how our senses are massaged and our preceptions altered as these devices become integral parts of our lives.

Customer Reviews

An interesting little number...
This book is an interesting collaboration of philosophical ideas and graphic design.
It offers a condensed retelling of McLuhan's basic theories. I would recommend this book as it is easily accessable and readable as much for the use of imagery as for the use of words. If you want a series and indepth look at McLuhans work then 'the mechanical bride' or 'understanding media' would be far more suitable as they contain far more information. But i still highly regard this book as almost a conceptual piece.
A classic and highly memorable work as well as a fun and insightful read, highly recommended.

Essentially thought-provoking, in both design and content
Marshall McLuhan and Quentin Fiore's though-provoking analysis of "media". From how it can influence your opinions to how you interpret a corporate logo. An essential read that makes you sit up and think, and is still very relevant today, considering that it was first published in 1967.