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Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity
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| List Price: | £11.99 |
| Price: | £10.79 & eligible for FREE Super Saver Delivery on orders over £5. Details |
Availability: Usually dispatched within 24 hours
Dispatched from and sold by Amazon.co.uk
Product Details
- Amazon Sales Rank: #234224 in Books
- Published on: 2007-11-01
- Original language: English
- Number of items: 1
- Binding: Paperback
- 272 pages
Editorial Reviews
Synopsis
With the corporate discovery of punk rock and other DIY (do it yourself) cultural scenes, Moore (a former editor of Punk Planet magazine) worries that corporate marketers will co-opt the integrity of these sites of resistance through such tactics as "brandalism" (vandalism committed as an advertising campaign), "grafadi" (graffiti that is advertisi
