Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity
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Product Details
- Amazon Sales Rank: #897487 in Books
- Published on: 2007-11-01
- Original language: English
- Number of items: 1
- Dimensions: .73" h x 5.34" w x 7.56" l, .61 pounds
- Binding: Paperback
- 208 pages
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- Mint Condition
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Editorial Reviews
Synopsis
With the corporate discovery of punk rock and other DIY (do it yourself) cultural scenes, Moore (a former editor of Punk Planet magazine) worries that corporate marketers will co-opt the integrity of these sites of resistance through such tactics as "brandalism" (vandalism committed as an advertising campaign), "grafadi" (graffiti that is advertisi
