Product Description

Fast track route to mastering all aspects of reputation management

Covers all the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan

Examples and lessons from some of the world′s most successful businesses, including Unilever, Bitor and Royal Dutch Shell

Includes a glossary of key concepts and a comprehensive resources guide

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Product Details

• Amazon Sales Rank: #496048 in Books
• Published on: 2001-12-13
• Original language: English
• Binding: Paperback
• 122 pages

From the Inside Flap
Fast track route to mastering all aspects of reputation management.

Covers all the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan.

Examples and lessons from some of the world′s most successful businesses, including Unilever, Bitor and Royal Dutch Shell.

Includes a glossary of key concepts and a comprehensive resources guide.

From the Back Cover
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smatest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation

02 Enterprise

03 Strategy

04 Marketing

05 Finance

06 Operations and Technology

07 Organizations

08 Leading

09 People

10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

About the Author
Gerry Griffin is founder of the Business Communication Forum (BCF) – a training and development organisation dedicated to a whole range of business communication issues. He was formerly European Director of Training at PR agency Burson–Marsteller, and Director of Communication at London Business School. Author of The Power Game and .Con. Gerry Griffin appears frequently on national and international TV. He is also head of business strategy for internet broadcaster www.joose.tv.