Product Description

From sitcoms and soap operas to talk shows and movies, Americans are in love with the idea of a white wedding. The happy bride and groom smile from the covers of fashion and entertainment magazines, and appear in TV commercials to sell everything from life insurance to antacid. Fascinated by this national obsession, Chrys Ingraham peers behind the veil to question the meaning of weddings in American popular culture.

What she finds is nothing less than a wedding industrial complex. The wedding industry does a thriving business with annual revenues in excess of 30 billion dollars. The average cost of a wedding is over $19,000, with 2.4 million couples getting married each year. White Weddings is the first book to investigate the underside of this recession-proof industry, exposing how weddings are used to sell a heterosexual fairy tale.

Ingraham draws on popular media, such as bridal magazines, children's toys, feature films, television, and advertising to reveal how they regulate gender, sexuality, race, and class. Weddings mean more than just flowers and flatware, but are part of a belief system that relies on romantic and sacred notions of heterosexuality to maintain the illusion of normalcy. This entertaining and insightful book will make you think twice about ever wanting to catch the bouquet.

Product Details

• Published on: 2007-04-16
• Released on: 2007-04-16
• Format: Kindle eBook
• Number of items: 1

Review
"An interesting look at the institution of marriage...This book probably won't be on the must-read lists of most brides and grooms to be, but it is an interesting look at the institution of marriage. Or, rather the industry of marriage as the author emphasizes in her clear-eyed view of weddings...Ingraham, Chair of sociology at Purchase College in New York, tears away the veil of fantasy and takes a hard look at bridal magazines, religion, the garment industry, the media, and just plain capitalism, and how they all figure into this tradition."–Los Angeles Times