Product Details

• Amazon Sales Rank: #9144 in Books
• Published on: 2006-01-03
• Binding: Paperback
• 256 pages

Synopsis
Practical and inspirational ways to help you kick-start your creativity, identify what you want and then make it happen. A playful and mind-expanding book by the training guru at What If!, the world's largest innovation consultancy, who will help you to unlock your creative juices and grow in new directions. Stuck in a rut, bored, dissatisfied, uninspired. Feel like it's Groundhog Day. Got a problem you don't know how to solve. But what if you knew exactly what you wanted and could make it happen, right now? To get there, you need creativity - you need some kick-ass ideas. We are all born creating machines, we've just forgotten how to use our natural inventiveness. In "How to Have Kick-Ass Ideas", Chris Barez-Brown, who turns companies around the world into highly creative and successful teams, pours his most kick-ass techniques into a book that reunites you with the imaginative genius inside you. Chris's playful, stimulating approach will energise you, and show you how to catch the creative wave to change your world. It's about fun, freshness and new ways of thinking, filling your life with new experiences and then getting playful.

Find out exactly what it is you want and then make it real! Step-by-step, Chris guides you through the working principles of genuine creativity - Insight + Ideas + Impact = Inspiring Opportunities, that completely demystifies the creative process. The book includes case studies and imaginative practical exercises to kick-start your ideas: - 'Related Worlds': looking at where your issue has been solved before in a different area. It may be as bizarre as extreme sports or dental hygiene! - 'My clever friends' - imagine what somebody else might do in your situation - 'Go Visual' - capturing your issue without using words. You can sculpt, collage, whittle, whatever!

Customer Reviews

Devoid of any substance....
I am gobsmacked at how many people have commended this book. I wasn't sure if some of Barez-Brown's techniques for acquiring inspiration were actually a joke e.g talk to a friend, sleep, go for a walk, go to the pub, do the dishes!? Others were so abstract that it was almost impossible to get on his wave length e.g. "flower of focus".

His recommendation to "splurge" for inspiration is simply his rhetoric for "brainstorming" - just because he gives this technique a trendy word, it doesn't mean the technique is 'new', fresh or inspirational. Unbelievable.

I give this book 2 stars because the whimsical anecdotes about other people's business ideas (many - like Dyson's vacuum cleaner - unrelated to "?WhatIf!" workshops) are more inspirational than the techniques offered by Barez-Brown!

Brilliant!
I absolutely loved this book! Creativity is a bit of a currency at the moment but How to Get Kick Ass Ideas gave me loads of easy, practical techniques which I'm now using everyday. Great for blowing out the cobwebs! I buy it for all my boring friends.

Very Average
At the start of the book when I read about the author I thought this book was going to be good, but instead I found it to be very average and not at all inspiring