Product Details

• Amazon Sales Rank: #226036 in Books
• Published on: 2006-08-31
• Number of items: 1
• Binding: Paperback
• 312 pages

Synopsis
User-centered design is fast becoming the standard for effective web site development. This practical how-to guide explains how personas can be a powerful tool inthe development of successful web sites. If you've struggled with persona development in the past or if you're new to the subject and want to take your design to the next level, this book is for you. The User is Always Right: A Practical Guide to Creating and Using Personas takes you through each stage of the persona creation process. Beginning with the keys to conducting effective user research, author Steve Mulder walks you through the process of effectively capturing user feedback through interviews and surveys. You'll also learn to develop persona segmentation strategies, how to define user scenarios, and how to evaluate outcomes. You'll learn about each stage of process, including the tough decisions you'll make along the way on topics like website feature sets, prioritization of information architecture, and website design elements.