Product Description

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Product Details

• Amazon Sales Rank: #6710 in Books
• Published on: 2002-08-29
• Original language: English
• Number of items: 1
• Binding: Paperback
• 272 pages

From the Publisher
This is the only updated edition, and the only one to include Don Norman's brand new introduction.

About the Author
Don Norman is cofounder of the Nielsen Norman Group, Professor at Northwestern University, and former Vice President at Apple Computer. He is the author of The Design of Everyday Things and, most recently, of Emotional Design: Why We Love (or Hate) Everyday Things.

Customer Reviews

Extremely Recommended
Anyone doing any kind of interface design, or in any way interested in the way people interact with technology should read this book.

Industrial design in a nutshell
Dome-headed engineering professors call it "human factors engineering," "interaction design" or "usability engineering," but the purpose of this strangely-named discipline is far simpler than these appellations suggest: to make everyday items do what users expect them to do. Donald Norman has been thinking about usability issues longer than almost anyone and has insights commensurate with his experience. Norman knows how both people and machines work (he has degrees in psychology and engineering). More importantly, he knows how to bridge the gulf between the human mind and the devices the mind wants to use, from toasters to telephones to teapots. In this classic, he provides a few simple precepts and many wonderful examples showing how to design the most important component of any technology - the user's experience. While some of Norman's examples are a little long in the tooth (he discusses VCRs, not DVDs), we find that the principles he describes in this friendly book are still sprightly almost 20 years after their initial publication.

Nice Argument for Usability, But Misses the Application
"The Design of Everyday Things" by Donald A. Norman is said to be one of those great usability books. I bought mine at a major usability conference, believing the hype. My conclusion: Useful, but overhyped.

Norman takes a theme that says, "Look at history and you will see how the objects we use daily are sensible and functional. Now, design websites and software likewise," and develops a complete book.

Rats. I gave it all away. Now you do not need to buy the book, nor read any its 257 pages.

Really, that's more or less all there is to the book.

It is easy to read, but, in the end, becomes repetitive and is deficient in assisting the reader with application. It points out a problem we need to understand, but offers no solution. It is worth reading, but lacks as an instructional tool.

For the dense-headed, or for someone who has never considered the arguments for thinking about function before form, the book is tremendously useful. Example after example is presented is simple terms so that readers will see that merely having a cool website is not enough.

Where the book does not meet the mark is in the transferring the ideas into something modern, practical, and, in the case of we communications people, websites. What starts with a brilliant exposition about devices being useful ends where it started.

Anthony Trendl
editor, HungarianBookstore.com